If you’ve been shopping around online for a graphic designer for a new logo, a logo refresh, or a design project, you’ve likely seen a plethora of online options–Fiverr, 99designs, crowdspring, to name a few. Maybe you’ve even looked at design portfolios for graphic designers in the Lower 48. But aside from supporting the local economy, working with an Alaskan graphic designer is a huge advantage in a variety of ways.

Your logo is the face of your brand. It’s often the first thing potential customers see, so it’s important that it’s making a good first impression. However, many businesses unknowingly make mistakes that can undermine their logo's effectiveness. Here are seven common logo design issues, if your logo is guilty of one or more of these mistakes, we can help!

In a world where visual communication dominates, establishing a strong and cohesive brand identity is important. One of the most effective tools for achieving this is a visual style guide, or style guide. A style guide is a comprehensive document that outlines the visual elements of a brand, providing guidelines on how to use these elements consistently across various platforms and mediums.

A logo is usually the first impression consumers have of your business or brand. It encapsulates your identity, values, and mission in a visual format. However, just as your business evolves, so too should your logo. Over time, a logo can become outdated or misaligned with your brand’s current direction. But how do you know when it’s time for a refresh?

When it comes to nonprofit organizations, effective design is incredibly important in communicating mission, values, and urgency. Whether you’re based in Anchorage or elsewhere in Alaska, a strategic approach to design can significantly enhance your nonprofit’s visibility and impact.