If you’ve been shopping around online for a graphic designer for a new logo, a logo refresh, or a design project, you’ve likely seen a plethora of online options–Fiverr, 99designs, crowdspring, to name a few. Maybe you’ve even looked at design portfolios for graphic designers in the Lower 48. But aside from supporting the local economy, working with an Alaskan graphic designer is a huge advantage in a variety of ways.

These days, having a strong online presence is no longer optional — it’s a necessity. Whether you're promoting a local business or Alaskan nonprofit, or managing an e-commerce site, SEO (Search Engine Optimization) is the key to your success. But what exactly is SEO, and why does it matter?

Whether you're a small business, a startup, or an individual, collaborating with a freelancer can offer a more personalized, cost-effective, and flexible approach to graphic design that simply can't be matched by larger agencies.

Your logo is the face of your brand. It’s often the first thing potential customers see, so it’s important that it’s making a good first impression. However, many businesses unknowingly make mistakes that can undermine their logo's effectiveness. Here are seven common logo design issues, if your logo is guilty of one or more of these mistakes, we can help!

In a world where visual communication dominates, establishing a strong and cohesive brand identity is important. One of the most effective tools for achieving this is a visual style guide, or style guide. A style guide is a comprehensive document that outlines the visual elements of a brand, providing guidelines on how to use these elements consistently across various platforms and mediums.

The platform your website is built on can significantly impact not only the way it looks and performs, but the user experience, its security, and the ease with which you keep it updated from the back end. In this blog post, I'll compare four popular website-building platforms: Squarespace, Wix, WordPress, and Webflow. Each has its unique strengths and weaknesses, and I'll break down the features that make each one stand out.

A logo is usually the first impression consumers have of your business or brand. It encapsulates your identity, values, and mission in a visual format. However, just as your business evolves, so too should your logo. Over time, a logo can become outdated or misaligned with your brand’s current direction. But how do you know when it’s time for a refresh?

You’ve likely heard of a jpg, but do you know what makes it different from a png? And do you know what it means when a vendor asks for a vector file? Understanding the various file types is important for anyone working with images and documents, whether for online use or print. Each file format has its own strengths, weaknesses, and ideal applications.

Seasonal design is more than just pumpkin spice—it can be an effective design strategy that connects you with your audience through timely, relevant visuals. As the seasons change, so do consumer behaviors, moods, and needs. Alaska experiences dramatic seasonal shifts that greatly impact our daily life, and this presents a unique opportunity to connect with your audience.

When it comes to nonprofit organizations, effective design is incredibly important in communicating mission, values, and urgency. Whether you’re based in Anchorage or elsewhere in Alaska, a strategic approach to design can significantly enhance your nonprofit’s visibility and impact.

How much does it cost to build a website? Unfortunately, there is no simple answer. Website design costs can vary significantly depending on a variety of factors, including the complexity of the site, the number of pages, and the specific needs of the business or individual.